Brian Creath

Franchisees & Marketing Co-op Members: You Need Short-Format, Online Video

In Advertising, Brand, Communications, Marketing, Messaging, Video on October 23, 2012 at 3:53 pm

One of the more difficult marketing and advertising tasks for a local franchisee – or a single member of a larger marketing co-op – is:  “How can I delicately position our difference, while simultaneously ‘selling’ the greater corporate/organizational brand message?”

The answer has always been to develop an ‘architecture’ of brand messaging that supports a strong, overall brand position at the ‘top’ of the architecture, and still allows for subsidiary and ‘localized’ brand, marketing and promotional messaging at grassroots levels. (If you need assistance with this type of strategy and messaging work, Cohesion can help.)

What has changed, however, is the opportunity that short-format (2-3 minute) online, marketing video represents. Done properly, and crafted to meet the guidelines of a corporate brand, short-format brand and marketing videos can help individual franchisees sell their own, unique qualities — helping them differentiate on a local basis.

At Big Shot, we’ve developed an affordable, quality video product that works well for franchisees and co-op members. Whether you’re one of many businesses, or, in charge of developing/offering co-op marketing tools for your members, Big Shot videos can be of tremendous impact. For more information on Big Shot, visit our Facebook page, or call Brian Creath at 314-276-5383, to set a short meeting by phone, or in-person.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: