Brian Creath

Archive for October, 2012|Monthly archive page

It’s 2013: What’s Your Marketing Strategy?

In Brand, Brand Strategy, Business strategy, Corporate Marketing, Marketing, Strategy on October 30, 2012 at 2:48 pm

As the year begins, Cohesion (our nationally recognized brand and marketing consultancy) has been engaged by several organizations to develop Strategic Brand, Marketing and Communications Planning Guides. These efforts include a short strategic assessment of existing issues, audiences, strategies and tools, and a detailed list of recommended strategic efforts that management and the marketing and/or communications function should consider.

These short plans work for organizations both small and large, and can be developed in about a one-week time-frame. For a fixed price that every company can afford, Cohesion can quickly and efficiently give you a strategic tool that will help start and guide your strategic marketing efforts for 2013. We’ll frame the ‘why’s’ and ‘how’s’ around roughly 10 key strategies, so that you can drive new success in the coming year.

Cohesion is also being engaged by a number of clients to ‘package and explain’ new businesses, new services, new products and more. And of course, if you need more traditional brand, marketing, advertising or communications development, we can help.

Our services put an expert ‘third party’ on the business of your business, without the hassle of a long-term engagement or a cost you can’t afford. Start the year on the right note. Contact Brian Creath at bcreath@cohesioncompany.com, or at 314-276-5383, to learn more, today.

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Franchisees & Marketing Co-op Members: You Need Short-Format, Online Video

In Advertising, Brand, Communications, Marketing, Messaging, Video on October 23, 2012 at 3:53 pm

One of the more difficult marketing and advertising tasks for a local franchisee – or a single member of a larger marketing co-op – is:  “How can I delicately position our difference, while simultaneously ‘selling’ the greater corporate/organizational brand message?”

The answer has always been to develop an ‘architecture’ of brand messaging that supports a strong, overall brand position at the ‘top’ of the architecture, and still allows for subsidiary and ‘localized’ brand, marketing and promotional messaging at grassroots levels. (If you need assistance with this type of strategy and messaging work, Cohesion can help.)

What has changed, however, is the opportunity that short-format (2-3 minute) online, marketing video represents. Done properly, and crafted to meet the guidelines of a corporate brand, short-format brand and marketing videos can help individual franchisees sell their own, unique qualities — helping them differentiate on a local basis.

At Big Shot, we’ve developed an affordable, quality video product that works well for franchisees and co-op members. Whether you’re one of many businesses, or, in charge of developing/offering co-op marketing tools for your members, Big Shot videos can be of tremendous impact. For more information on Big Shot, visit our Facebook page, or call Brian Creath at 314-276-5383, to set a short meeting by phone, or in-person.

Convert Outdated Communications Efforts To Video.

In Advertising, Brand, Business strategy, Communications, Corporate Marketing, Internal communications, Sales, Sales Messaging, Video on October 1, 2012 at 5:36 pm

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Let’s face it: If yours is like most larger organizations, there’s a good chance you’ve put a number of communications tools on auto pilot during the last few years. From newsletters to case studies, from sales materials to recruiting efforts, we continue to watch companies waste precious resources on communications tools that are not only outdated — they’re expensive, boring and frankly, customers and employees aren’t using (or reading) them.

Enter Big Shot Agency: a firm dedicated to the development and management of short-format (2-3 minute) videos for businesses large and small. Read more here: Big Shot Develops Video Stories Platform.

Starting with a simple audit of your current management, marketing and communications objectives and tools, Big Shot (in conjunction with our sister brand & marketing consultancy, Cohesion) can develop a plan and approach to migrate and evolve outdated communications efforts and tools to online video, over time. Tools that people will enjoy…and better yet, understand and use.

Ready to modernize your communications approach? Contact Brian Creath at Big Shot at 314-276-5383, today.