Brian Creath

Would Short-Format Video Be A Better Way To Explain That?

In Communications, Internal communications, Marketing, Messaging, Positioning, Sales Messaging, Social Media, Strategy, Video on September 13, 2012 at 11:00 pm

Look around your company. If yours is like most large and mid-sized organizations, the people inside (and possibly you) are still using a number of outdated and inefficient ways to communicate key points and issues. In critical areas such as HR, customer service, training, operations, manufacturing, sales, marketing and management and more, the problem is rampant.

Boring presentation materials. Still photography on websites and intranets. Printed sales pieces that no one reads. Tools, which often require tremendous skill on the part of the person delivering the information, or unlimited patience on the part of the person receiving it. Tools that are not only inefficient, but expensive.

They’re also at odds with a growing demand for quick, bite-sized information. Let’s face it: your employees and customers aren’t clamoring for the next PowerPoint presentation. Nor are they giddy about the flow of static images you’re currently spending money on to house on your website or intranet.

Today, the average American (employee and customer alike) watches 23 hours of online video every month. A number that is growing at a tremendous pace. Savvy companies are not only recognizing this fact, they’re building plans and developing video assets that capitalize on it. The reason is simple: Production costs have dropped, production quality has increased, and the cost of distribution is nominal.

“Today, there simply is no better way for an organization to communicate on a consistent, volume basis than with quality, short-format videos.”

But one problem remains: the landscape of current video development and management resources. Certainly, we don’t lack for traditional video production companies. Vendors that will gladly take your money based on the expensive premise of, “sure, we can do that for you.” At the other end of the spectrum, we all know friends, relatives and peers who can operate a video camera and cobble together something that passes for a video.

What has been lacking is a resource focused solely on developing and managing the right video format for today’s online viewing audiences. Lacking, until now.

Enter Big Shot. A firm born of the combined expertise of a nationally recognized brand and marketing consultancy (Cohesion) and a 25-year-old production entity, squarely dedicated to the development of engaging, 2-3 minute videos built for online viewing that tell a distinct and unique story. The video stories we most often develop are best told by the people who know them best: sales people, customers, executives, and more. We intentionally strive for a ‘look and feel’ that is more similar to a national cable TV show than it is a stilted (and obviously scripted) traditional video or broadcast spot.

Big Shot’s short video format takes into account a story’s relevance to customers, and balances the length of time needed to tell a complete story and the attention span of the viewer. It is a format perfect for the myriad of business stories that can be found (and need to be told) in HR, customer service, training, operations, manufacturing, sales, marketing and management.

Most companies we work with see video as more than a single project (though Big Shot’s relationship with a client often begins that way). Most of our corporate clients see video as a tool that can be managed as an asset over time. For these clients, the process becomes one of building initial brand and general foundation video(s) and then developing and managing specific messages and issues into individual video properties, over time.

The most efficient communications effort delivers “the right message, to the right person, at the right moment in time.” Short-format video–one that articulates a quality story and is developed in a familiar, quality production–is the only tool that allows you to do this in an engaging and affordable manner.

For more information, please contact Brian Creath at Big Shot Agency at 314-276-5383, or at bcreath@bigshotagency.com.

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