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	<title>The Idea.</title>
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	<description>On strategy, marketing &#38; brand.</description>
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		<title>The Idea.</title>
		<link>http://briancreath.wordpress.com</link>
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		<title>Old Is Wrong. New Is Right. (A Fool&#8217;s Guide to Marketing.)</title>
		<link>http://briancreath.wordpress.com/2012/01/12/old-is-wrong-new-is-right-a-fools-guide-to-marketing/</link>
		<comments>http://briancreath.wordpress.com/2012/01/12/old-is-wrong-new-is-right-a-fools-guide-to-marketing/#comments</comments>
		<pubDate>Thu, 12 Jan 2012 20:43:53 +0000</pubDate>
		<dc:creator>Brian Creath</dc:creator>
				<category><![CDATA[Brand]]></category>
		<category><![CDATA[Brand Strategy]]></category>
		<category><![CDATA[Business strategy]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Strategy]]></category>
		<category><![CDATA[marketing strategy]]></category>

		<guid isPermaLink="false">http://briancreath.wordpress.com/?p=494</guid>
		<description><![CDATA[Brands are dead. Advertising is dead. Marketing is dead. All one need do is Google* any one of these terms for proof. Right? Yes, marketing has (and is) changing at an astonishing pace. As is business, communication, and our entire society. Simply ponder the fact that, according to Eric Schmidt, we create as much information in [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=briancreath.wordpress.com&amp;blog=6719172&amp;post=494&amp;subd=briancreath&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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			<media:title type="html">Brian Creath</media:title>
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		<title></title>
		<link>http://briancreath.wordpress.com/2011/02/01/805/</link>
		<comments>http://briancreath.wordpress.com/2011/02/01/805/#comments</comments>
		<pubDate>Wed, 02 Feb 2011 04:34:10 +0000</pubDate>
		<dc:creator>Brian Creath</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://briancreath.wordpress.com/2011/02/01/805/</guid>
		<description><![CDATA[Exciting stuff on the way: We&#8217;ll soon be launching a new entertainment company (http://ping.fm/pAN2o). Stay tuned for more.<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=briancreath.wordpress.com&amp;blog=6719172&amp;post=805&amp;subd=briancreath&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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			<media:title type="html">Brian Creath</media:title>
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		<title>The Business of Complexity: How to Leverage Change.</title>
		<link>http://briancreath.wordpress.com/2010/11/04/built-for-complexity/</link>
		<comments>http://briancreath.wordpress.com/2010/11/04/built-for-complexity/#comments</comments>
		<pubDate>Thu, 04 Nov 2010 18:11:28 +0000</pubDate>
		<dc:creator>Brian Creath</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Brand]]></category>
		<category><![CDATA[Brand Relevance]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Messaging]]></category>
		<category><![CDATA[Positioning]]></category>
		<category><![CDATA[Strategy]]></category>
		<category><![CDATA[Branding]]></category>

		<guid isPermaLink="false">http://briancreath.wordpress.com/?p=796</guid>
		<description><![CDATA[After more than a decade of consulting to some of the country’s largest organizations, Cohesion’s approach has been refined to accommodate and leverage the most difficult positioning and messaging obstacle of all: Complexity. The kind of complexity that often comes from acquisition, multiple businesses and brands, shifting categories, and more. Cohesion uses research to build stronger [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=briancreath.wordpress.com&amp;blog=6719172&amp;post=796&amp;subd=briancreath&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">Brian Creath</media:title>
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			<media:title type="html">Maze</media:title>
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		<title>“Your messaging is really bad and everyone is afraid to tell you.”</title>
		<link>http://briancreath.wordpress.com/2010/10/12/791/</link>
		<comments>http://briancreath.wordpress.com/2010/10/12/791/#comments</comments>
		<pubDate>Tue, 12 Oct 2010 22:05:16 +0000</pubDate>
		<dc:creator>Brian Creath</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Brand]]></category>
		<category><![CDATA[Brand Strategy]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Messaging]]></category>
		<category><![CDATA[Positioning]]></category>
		<category><![CDATA[Strategy]]></category>
		<category><![CDATA[Branding]]></category>

		<guid isPermaLink="false">http://briancreath.wordpress.com/?p=791</guid>
		<description><![CDATA[It happened a little less than a year ago, when we were engaged by a mid-sized company to help them build a new position for their entire (and very complex) business. Hired under the label of a &#8216;re-branding&#8217; effort, Cohesion went to work: first to understand the issues and situation and then to develop a [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=briancreath.wordpress.com&amp;blog=6719172&amp;post=791&amp;subd=briancreath&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">Brian Creath</media:title>
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			<media:title type="html">confused-full</media:title>
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		<item>
		<title>Is Everyone Delivering the Right Story, Right Now?</title>
		<link>http://briancreath.wordpress.com/2010/09/16/767/</link>
		<comments>http://briancreath.wordpress.com/2010/09/16/767/#comments</comments>
		<pubDate>Thu, 16 Sep 2010 18:22:11 +0000</pubDate>
		<dc:creator>Brian Creath</dc:creator>
				<category><![CDATA[Brand]]></category>
		<category><![CDATA[Communications]]></category>
		<category><![CDATA[Corporate Marketing]]></category>
		<category><![CDATA[Internal communications]]></category>
		<category><![CDATA[Messaging]]></category>
		<category><![CDATA[Internal Communications]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Positioning]]></category>

		<guid isPermaLink="false">http://briancreath.wordpress.com/2010/08/03/767/</guid>
		<description><![CDATA[Every day, your company’s reputation and its sales potential are influenced not only by the conversations taking place in controlled sales and marketing environments, but by the complex network of seemingly small discussions that take place over coffee and cocktails, at football and soccer games, and yes, on Facebook and Twitter. Some organizations cringe at [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=briancreath.wordpress.com&amp;blog=6719172&amp;post=767&amp;subd=briancreath&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">Brian Creath</media:title>
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			<media:title type="html">canstockphoto1749808</media:title>
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		<title>Business is Changing. (How relevant is yours?)</title>
		<link>http://briancreath.wordpress.com/2010/06/11/business-is-changing-how-relevant-is-yours/</link>
		<comments>http://briancreath.wordpress.com/2010/06/11/business-is-changing-how-relevant-is-yours/#comments</comments>
		<pubDate>Fri, 11 Jun 2010 20:21:17 +0000</pubDate>
		<dc:creator>Brian Creath</dc:creator>
				<category><![CDATA[Brand]]></category>
		<category><![CDATA[Communications]]></category>
		<category><![CDATA[Corporate Marketing]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Messaging]]></category>
		<category><![CDATA[Positioning]]></category>
		<category><![CDATA[Strategy]]></category>

		<guid isPermaLink="false">http://briancreath.wordpress.com/?p=755</guid>
		<description><![CDATA[It&#8217;s the question on the minds of nearly every C-suite executive we talk with: How can we strengthen our position? It’s been our experience that most organizations are actually quite good at making and/or sourcing marketing materials. It’s when the challenge is developing and articulating comprehensive strategy that many companies struggle. The reality is that [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=briancreath.wordpress.com&amp;blog=6719172&amp;post=755&amp;subd=briancreath&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">Brian Creath</media:title>
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		<item>
		<title>Marketing is Losing Its (Perceived) Value.</title>
		<link>http://briancreath.wordpress.com/2010/04/22/marketing-is-losing-its-value/</link>
		<comments>http://briancreath.wordpress.com/2010/04/22/marketing-is-losing-its-value/#comments</comments>
		<pubDate>Thu, 22 Apr 2010 16:47:41 +0000</pubDate>
		<dc:creator>Brian Creath</dc:creator>
				<category><![CDATA[Brand]]></category>
		<category><![CDATA[Communications]]></category>
		<category><![CDATA[Corporate Marketing]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Messaging]]></category>
		<category><![CDATA[Strategy]]></category>

		<guid isPermaLink="false">http://briancreath.wordpress.com/?p=741</guid>
		<description><![CDATA[The devaluation of marketing certainly hasn’t happened overnight. It is a generational trend. And the more pervasive technology becomes in the marketing world, the faster marketing (especially marketing strategy) is losing its perceived value. In our experience over the past three decades, we have seen five (5) factors emerge as major contributors to this decline: [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=briancreath.wordpress.com&amp;blog=6719172&amp;post=741&amp;subd=briancreath&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">Brian Creath</media:title>
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			<media:title type="html">Losing Value.</media:title>
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		<item>
		<title>Truth In Marketing. (Will anyone buy it?)</title>
		<link>http://briancreath.wordpress.com/2010/04/16/truth-in-marketing-will-anyone-buy-it/</link>
		<comments>http://briancreath.wordpress.com/2010/04/16/truth-in-marketing-will-anyone-buy-it/#comments</comments>
		<pubDate>Fri, 16 Apr 2010 19:05:48 +0000</pubDate>
		<dc:creator>Brian Creath</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Brand]]></category>
		<category><![CDATA[Business strategy]]></category>
		<category><![CDATA[Communications]]></category>
		<category><![CDATA[Corporate Marketing]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Marketing Conversation]]></category>
		<category><![CDATA[Positioning]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Strategy]]></category>

		<guid isPermaLink="false">http://briancreath.wordpress.com/?p=527</guid>
		<description><![CDATA[We are experiencing a seminal turning point in the history of marketing: the power shift from company to consumer. Until very recently, communications have been a one-way street, an imbalance that favored organizations. They have held all the power, reinforcing their decisions based on research conducted in artificial environments outside of true human experience. But [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=briancreath.wordpress.com&amp;blog=6719172&amp;post=527&amp;subd=briancreath&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>7</slash:comments>
	
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			<media:title type="html">Brian Creath</media:title>
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			<media:title type="html">Pawn.Shop</media:title>
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		<item>
		<title>&#8216;Tis The Season. (For strategic planning.)</title>
		<link>http://briancreath.wordpress.com/2009/11/25/tis-the-season-for-strategic-planning/</link>
		<comments>http://briancreath.wordpress.com/2009/11/25/tis-the-season-for-strategic-planning/#comments</comments>
		<pubDate>Wed, 25 Nov 2009 16:27:46 +0000</pubDate>
		<dc:creator>Brian Creath</dc:creator>
				<category><![CDATA[Brand]]></category>
		<category><![CDATA[Brand Strategy]]></category>
		<category><![CDATA[Business strategy]]></category>
		<category><![CDATA[Corporate Marketing]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Messaging]]></category>
		<category><![CDATA[Positioning]]></category>
		<category><![CDATA[Strategy]]></category>

		<guid isPermaLink="false">http://briancreath.wordpress.com/?p=725</guid>
		<description><![CDATA[As this difficult economic year winds to a close, many companies will tell you they are happy to have simply survived. But as CEO strategist Dr. Rick Johnson writes in a recent article, &#8220;&#8230;now is not the time to dig deeper into the bunker. Now is the time to start thinking about revisiting your vision.&#8221; [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=briancreath.wordpress.com&amp;blog=6719172&amp;post=725&amp;subd=briancreath&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>2</slash:comments>
	
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			<media:title type="html">Brian Creath</media:title>
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			<media:title type="html">Snowflake_300h</media:title>
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		<title>The World Has Changed. (Are you telling the right story?)</title>
		<link>http://briancreath.wordpress.com/2009/10/29/the-world-has-changed-do-you-have-the-right-story/</link>
		<comments>http://briancreath.wordpress.com/2009/10/29/the-world-has-changed-do-you-have-the-right-story/#comments</comments>
		<pubDate>Thu, 29 Oct 2009 17:47:49 +0000</pubDate>
		<dc:creator>Brian Creath</dc:creator>
				<category><![CDATA[Brand]]></category>
		<category><![CDATA[Brand Relevance]]></category>
		<category><![CDATA[Brand Strategy]]></category>
		<category><![CDATA[Business strategy]]></category>
		<category><![CDATA[Communications]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Sales]]></category>
		<category><![CDATA[Sales Messaging]]></category>
		<category><![CDATA[Positioning]]></category>
		<category><![CDATA[Sales Strategy]]></category>

		<guid isPermaLink="false">http://briancreath.wordpress.com/?p=703</guid>
		<description><![CDATA[&#8220;We need to rethink our message. What we’re saying doesn’t make sense anymore.&#8221; –Fortune 1000 CMO, September, 2009. This chief marketing officer isn&#8217;t alone. In the past 60 days, our firm has interviewed dozens of C-level executives and other marketing/sales professionals who agree. As they plan now for 2010, they&#8217;re including a (new) line item [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=briancreath.wordpress.com&amp;blog=6719172&amp;post=703&amp;subd=briancreath&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>1</slash:comments>
	
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			<media:title type="html">Brian Creath</media:title>
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