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	<title>The Idea.</title>
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	<description>On strategy, marketing &#38; brand.</description>
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		<title>The Idea.</title>
		<link>http://briancreath.wordpress.com</link>
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		<item>
		<title>The Marketing Shift: Rise of the Direction Company</title>
		<link>http://briancreath.wordpress.com/2013/03/21/the-marketing-shift-rise-of-the-direction-company/</link>
		<comments>http://briancreath.wordpress.com/2013/03/21/the-marketing-shift-rise-of-the-direction-company/#comments</comments>
		<pubDate>Thu, 21 Mar 2013 17:48:02 +0000</pubDate>
		<dc:creator>Brian Creath</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Brand]]></category>
		<category><![CDATA[Brand Strategy]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[marketing strategy]]></category>
		<category><![CDATA[Positioning]]></category>
		<category><![CDATA[Brand Foundations]]></category>
		<category><![CDATA[Communications]]></category>
		<category><![CDATA[Marketing Architecture]]></category>
		<category><![CDATA[Strategy]]></category>

		<guid isPermaLink="false">http://briancreath.wordpress.com/?p=1300</guid>
		<description><![CDATA[Every day, more and more companies heed the prevailing notion that to successfully manage their own brands and marketing conversations with customers, they must build internal staff to do so. And to a great extent, they are right. Gone are the days when advertising agencies owned the media planning and media buying initiative. And as [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=briancreath.wordpress.com&#038;blog=6719172&#038;post=1300&#038;subd=briancreath&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">Brian Creath</media:title>
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			<media:title type="html">StrategicDirection</media:title>
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	</item>
		<item>
		<title>Why Every Company Needs Outside Marketing Perspective.</title>
		<link>http://briancreath.wordpress.com/2013/02/27/why-every-company-needs-outside-marketing-perspective/</link>
		<comments>http://briancreath.wordpress.com/2013/02/27/why-every-company-needs-outside-marketing-perspective/#comments</comments>
		<pubDate>Thu, 28 Feb 2013 00:40:08 +0000</pubDate>
		<dc:creator>Brian Creath</dc:creator>
				<category><![CDATA[Brand]]></category>
		<category><![CDATA[Brand Strategy]]></category>
		<category><![CDATA[Business strategy]]></category>
		<category><![CDATA[Market research]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Strategy]]></category>
		<category><![CDATA[market research]]></category>
		<category><![CDATA[perspective]]></category>

		<guid isPermaLink="false">http://briancreath.wordpress.com/?p=903</guid>
		<description><![CDATA[Something funny happened on the way to the future: As organizations have cut back on budgets and taken many marketing services &#8216;inside,&#8217; many have also become extremely insulated&#8230;often, seeing things solely through the lens of an office window. It&#8217;s one thing to take creative services in-house. It&#8217;s quite another to look internally for truly innovative [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=briancreath.wordpress.com&#038;blog=6719172&#038;post=903&#038;subd=briancreath&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://briancreath.wordpress.com/2013/02/27/why-every-company-needs-outside-marketing-perspective/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">Brian Creath</media:title>
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			<media:title type="html">BIZ.PEOPLE.1.Window</media:title>
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		<item>
		<title>Beyond Survival: Brand As Competitive Edge In Today&#8217;s Business Environment</title>
		<link>http://briancreath.wordpress.com/2013/02/26/beyond-survival-brand-as-competitive-edge-in-todays-business-environment/</link>
		<comments>http://briancreath.wordpress.com/2013/02/26/beyond-survival-brand-as-competitive-edge-in-todays-business-environment/#comments</comments>
		<pubDate>Tue, 26 Feb 2013 16:45:39 +0000</pubDate>
		<dc:creator>Brian Creath</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Positioning]]></category>
		<category><![CDATA[Brand]]></category>
		<category><![CDATA[Brand Strategy]]></category>
		<category><![CDATA[Brand Relevance]]></category>
		<category><![CDATA[Business strategy]]></category>
		<category><![CDATA[Corporate Marketing]]></category>
		<category><![CDATA[Internal communications]]></category>
		<category><![CDATA[marketing strategy]]></category>
		<category><![CDATA[Strategy]]></category>
		<category><![CDATA[Business]]></category>

		<guid isPermaLink="false">http://briancreath.wordpress.com/?p=1294</guid>
		<description><![CDATA[Investing in a strong brand is one of the single most important efforts that an enterprise can undertake to ensure continued relevance and growth in a rapidly changing market. Unfortunately, many companies have become so concentrated on developing efforts that promote ‘the next sale,’ that they have neglected investing in the foundation of their brand [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=briancreath.wordpress.com&#038;blog=6719172&#038;post=1294&#038;subd=briancreath&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://briancreath.wordpress.com/2013/02/26/beyond-survival-brand-as-competitive-edge-in-todays-business-environment/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">Brian Creath</media:title>
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			<media:title type="html">Picture 16</media:title>
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	</item>
		<item>
		<title>Is That A Marketing Strategy and Plan, Or a List of Marketing Projects?</title>
		<link>http://briancreath.wordpress.com/2013/02/22/admit-it-you-dont-really-have-a-marketing-plan-do-you/</link>
		<comments>http://briancreath.wordpress.com/2013/02/22/admit-it-you-dont-really-have-a-marketing-plan-do-you/#comments</comments>
		<pubDate>Fri, 22 Feb 2013 17:52:45 +0000</pubDate>
		<dc:creator>Brian Creath</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Brand]]></category>
		<category><![CDATA[Brand Strategy]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[marketing strategy]]></category>
		<category><![CDATA[Small Business]]></category>
		<category><![CDATA[Strategy]]></category>
		<category><![CDATA[Communications]]></category>
		<category><![CDATA[Planning]]></category>

		<guid isPermaLink="false">http://briancreath.wordpress.com/?p=1166</guid>
		<description><![CDATA[It&#8217;s a disturbing trend: Economic uncertainty has left many companies (small and large) with the belief that they can no longer forecast their marketing efforts and therefore, don&#8217;t need a marketing plan (of any sort). Perhaps even worse, many of these companies rationalize their behavior with the idea that marketing planning is somehow outdated or [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=briancreath.wordpress.com&#038;blog=6719172&#038;post=1166&#038;subd=briancreath&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">Brian Creath</media:title>
		</media:content>

		<media:content url="http://briancreath.files.wordpress.com/2012/08/confused-face.jpg" medium="image">
			<media:title type="html">confused-face</media:title>
		</media:content>
	</item>
		<item>
		<title>&#8220;We Could Really Use A Video.&#8221; (Or) I Dare You To Find A Better Way To Tell A Story.</title>
		<link>http://briancreath.wordpress.com/2013/02/19/1127/</link>
		<comments>http://briancreath.wordpress.com/2013/02/19/1127/#comments</comments>
		<pubDate>Tue, 19 Feb 2013 07:34:31 +0000</pubDate>
		<dc:creator>Brian Creath</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Brand]]></category>
		<category><![CDATA[Business Development]]></category>
		<category><![CDATA[Business strategy]]></category>
		<category><![CDATA[Internal communications]]></category>
		<category><![CDATA[Communications]]></category>
		<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://briancreath.wordpress.com/?p=1127</guid>
		<description><![CDATA[Last year, we launched Big Shot which, in addition to being a full-service marketing and advertising firm, has a primary focus on providing businesses with short-format (2-3 minute) videos, for online marketing, sales, communications, training and recruiting. Since then, organizations have found a variety of different ways to integrate our video &#8216;product&#8217; into their plans: Single-location franchisees [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=briancreath.wordpress.com&#038;blog=6719172&#038;post=1127&#038;subd=briancreath&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://briancreath.wordpress.com/2013/02/19/1127/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">Brian Creath</media:title>
		</media:content>

		<media:content url="http://briancreath.files.wordpress.com/2012/11/video-uses.jpg" medium="image">
			<media:title type="html">Video.Uses</media:title>
		</media:content>

		<media:content url="http://briancreath.files.wordpress.com/2012/11/big-shot-short-format.jpg" medium="image">
			<media:title type="html">Big.Shot.Short.Format</media:title>
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	</item>
		<item>
		<title>The One, Big Idea That Can Drive Marketing Success.</title>
		<link>http://briancreath.wordpress.com/2013/02/16/the-one-big-marketing-idea-that-can-drive-success/</link>
		<comments>http://briancreath.wordpress.com/2013/02/16/the-one-big-marketing-idea-that-can-drive-success/#comments</comments>
		<pubDate>Sun, 17 Feb 2013 00:32:38 +0000</pubDate>
		<dc:creator>Brian Creath</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Brand]]></category>
		<category><![CDATA[Brand Strategy]]></category>
		<category><![CDATA[Business strategy]]></category>
		<category><![CDATA[Corporate Marketing]]></category>
		<category><![CDATA[Positioning]]></category>
		<category><![CDATA[Sales]]></category>
		<category><![CDATA[Strategy]]></category>
		<category><![CDATA[creative direction]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[marketing strategy]]></category>
		<category><![CDATA[message]]></category>

		<guid isPermaLink="false">http://briancreath.wordpress.com/?p=1247</guid>
		<description><![CDATA[&#8220;Capital isn’t that important in business. Experience isn’t that important. You can get both of these things. What is important is ideas.&#8221;                                                               - Harvey S. [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=briancreath.wordpress.com&#038;blog=6719172&#038;post=1247&#038;subd=briancreath&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://briancreath.wordpress.com/2013/02/16/the-one-big-marketing-idea-that-can-drive-success/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">Brian Creath</media:title>
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		<media:content url="http://briancreath.files.wordpress.com/2013/02/caution-big-idea.jpg" medium="image">
			<media:title type="html">Caution.Big.Idea</media:title>
		</media:content>

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	</item>
		<item>
		<title>That Fortune-Filled Moment When Strong Strategy Meets Great Creative.</title>
		<link>http://briancreath.wordpress.com/2013/02/13/that-fortune-filled-moment-when-strong-strategy-meets-great-creative/</link>
		<comments>http://briancreath.wordpress.com/2013/02/13/that-fortune-filled-moment-when-strong-strategy-meets-great-creative/#comments</comments>
		<pubDate>Wed, 13 Feb 2013 18:46:14 +0000</pubDate>
		<dc:creator>Brian Creath</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Brand]]></category>
		<category><![CDATA[Brand Relevance]]></category>
		<category><![CDATA[Brand Strategy]]></category>
		<category><![CDATA[Business strategy]]></category>
		<category><![CDATA[Creative]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[marketing strategy]]></category>
		<category><![CDATA[Positioning]]></category>
		<category><![CDATA[Sales]]></category>
		<category><![CDATA[Strategy]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Research]]></category>

		<guid isPermaLink="false">http://briancreath.wordpress.com/?p=1231</guid>
		<description><![CDATA[It&#8217;s the one reason the business of marketing and advertising still holds my interest after nearly 30 years and (especially if you&#8217;re a purchaser of marketing and advertising services) the reason it should hold yours: When you marry the perfect marketing strategy with the perfect creative expression people will, more often than not, buy more of what [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=briancreath.wordpress.com&#038;blog=6719172&#038;post=1231&#038;subd=briancreath&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://briancreath.wordpress.com/2013/02/13/that-fortune-filled-moment-when-strong-strategy-meets-great-creative/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">Brian Creath</media:title>
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			<media:title type="html">treasure chest</media:title>
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	</item>
		<item>
		<title>Innovation. Validation. Craft. (What Marketing Organizations Lack Most.)</title>
		<link>http://briancreath.wordpress.com/2013/02/04/innovation-validation-craft-what-marketing-organizations-lack-most/</link>
		<comments>http://briancreath.wordpress.com/2013/02/04/innovation-validation-craft-what-marketing-organizations-lack-most/#comments</comments>
		<pubDate>Mon, 04 Feb 2013 20:48:47 +0000</pubDate>
		<dc:creator>Brian Creath</dc:creator>
				<category><![CDATA[Brand]]></category>
		<category><![CDATA[Brand Strategy]]></category>
		<category><![CDATA[Corporate Marketing]]></category>
		<category><![CDATA[Market research]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[marketing strategy]]></category>
		<category><![CDATA[Messaging]]></category>
		<category><![CDATA[Positioning]]></category>
		<category><![CDATA[Communications]]></category>
		<category><![CDATA[Strategy]]></category>

		<guid isPermaLink="false">http://briancreath.wordpress.com/?p=1220</guid>
		<description><![CDATA[Most marketing organizations have learned to live much &#8216;closer to the sale&#8217; than in years past. Lean and efficient, today&#8217;s marketing department can &#8216;make&#8217; more marketing tools than ever before. But in this &#8216;resizing&#8217; of marketing departments, three very important things have been sacrificed. In our work, we find the three (3) following elements most [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=briancreath.wordpress.com&#038;blog=6719172&#038;post=1220&#038;subd=briancreath&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">Brian Creath</media:title>
		</media:content>

		<media:content url="http://briancreath.files.wordpress.com/2013/02/14519817-3d-businessman-is-holding-on-air-a-red-puzzle-piece.jpg" medium="image">
			<media:title type="html">14519817-3d-businessman-is-holding-on-air-a-red-puzzle-piece</media:title>
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		<item>
		<title>Finally. A Marketing &amp; Advertising Firm Built For The Needs of Today&#8217;s Smaller Businesses.</title>
		<link>http://briancreath.wordpress.com/2013/01/31/finally-a-marketing-advertising-firm-built-for-the-needs-of-todays-smaller-businesses/</link>
		<comments>http://briancreath.wordpress.com/2013/01/31/finally-a-marketing-advertising-firm-built-for-the-needs-of-todays-smaller-businesses/#comments</comments>
		<pubDate>Thu, 31 Jan 2013 17:46:25 +0000</pubDate>
		<dc:creator>Brian Creath</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Brand]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Small Business]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[business consulting]]></category>
		<category><![CDATA[Sales]]></category>
		<category><![CDATA[small business]]></category>

		<guid isPermaLink="false">http://briancreath.wordpress.com/?p=1201</guid>
		<description><![CDATA[(If you’re part of a larger company, you’ll want to pass the note below along to a friend who owns, or works for a small, or mid-sized business. I also invite you to visit Cohesion, our brand and marketing consultancy that works primarily with Fortune 1000 companies. If you own, or work for a small [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=briancreath.wordpress.com&#038;blog=6719172&#038;post=1201&#038;subd=briancreath&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">Brian Creath</media:title>
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			<media:title type="html">Big.Shot.Lightbulb</media:title>
		</media:content>

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			<media:title type="html">Send me an overview of Big Shot Agency.</media:title>
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		<title>&#8220;That&#8217;s a Lot to Pay for Your Thinking.&#8221; (or) What is Marketing Strategy, Really?</title>
		<link>http://briancreath.wordpress.com/2012/11/30/thats-a-lot-to-pay-for-your-thinking-or-what-is-marketing-strategy-really/</link>
		<comments>http://briancreath.wordpress.com/2012/11/30/thats-a-lot-to-pay-for-your-thinking-or-what-is-marketing-strategy-really/#comments</comments>
		<pubDate>Fri, 30 Nov 2012 21:35:55 +0000</pubDate>
		<dc:creator>Brian Creath</dc:creator>
				<category><![CDATA[Brand]]></category>
		<category><![CDATA[Brand Strategy]]></category>
		<category><![CDATA[Business strategy]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[marketing strategy]]></category>
		<category><![CDATA[Positioning]]></category>
		<category><![CDATA[Sales]]></category>
		<category><![CDATA[Small Business]]></category>
		<category><![CDATA[Strategy]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Planning]]></category>

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		<description><![CDATA[Earlier this year, I met with a prospective client of a large, regional organization, who seemed eager to re-energize his company&#8217;s corporate brand. &#8220;We really need to develop a new platform for all of our positioning and messaging,&#8221; he said. &#8220;Internally and externally, we&#8217;re confused. We need to define our direction and make a big, [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=briancreath.wordpress.com&#038;blog=6719172&#038;post=1145&#038;subd=briancreath&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
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			<media:title type="html">Brian Creath</media:title>
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			<media:title type="html">Strategic.Thinking</media:title>
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