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	<title>The Idea.</title>
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	<link>http://briancreath.wordpress.com</link>
	<description>On strategy, marketing &#38; brand.</description>
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		<title>The Idea.</title>
		<link>http://briancreath.wordpress.com</link>
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		<link>http://briancreath.wordpress.com/2009/11/25/734/</link>
		<comments>http://briancreath.wordpress.com/2009/11/25/734/#comments</comments>
		<pubDate>Wed, 25 Nov 2009 18:02:54 +0000</pubDate>
		<dc:creator>Brian Creath</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://briancreath.wordpress.com/2009/11/25/734/</guid>
		<description><![CDATA[Strategic Planning? (&#8216;Tis the season.) http://ping.fm/8zHaL
       <img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=briancreath.wordpress.com&blog=6719172&post=734&subd=briancreath&ref=&feed=1" />]]></description>
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			<media:title type="html">Brian Creath</media:title>
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		<item>
		<title>&#8216;Tis The Season. (For strategic planning.)</title>
		<link>http://briancreath.wordpress.com/2009/11/25/tis-the-season-for-strategic-planning/</link>
		<comments>http://briancreath.wordpress.com/2009/11/25/tis-the-season-for-strategic-planning/#comments</comments>
		<pubDate>Wed, 25 Nov 2009 16:27:46 +0000</pubDate>
		<dc:creator>Brian Creath</dc:creator>
				<category><![CDATA[Brand]]></category>
		<category><![CDATA[Brand Strategy]]></category>
		<category><![CDATA[Business strategy]]></category>
		<category><![CDATA[Corporate Marketing]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Messaging]]></category>
		<category><![CDATA[Positioning]]></category>
		<category><![CDATA[Strategy]]></category>

		<guid isPermaLink="false">http://briancreath.wordpress.com/?p=725</guid>
		<description><![CDATA[
As this difficult economic year winds to a close, many companies will tell you they are happy to have simply survived. But as CEO strategist Dr. Rick Johnson writes in a recent article, &#8220;&#8230;now is not the time to dig deeper into the bunker. Now is the time to start thinking about revisiting your vision.&#8221;
In, [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=briancreath.wordpress.com&blog=6719172&post=725&subd=briancreath&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://briancreath.wordpress.com/2009/11/25/tis-the-season-for-strategic-planning/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
	
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			<media:title type="html">Brian Creath</media:title>
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		<item>
		<title>The World Has Changed. (Are you telling the right story?)</title>
		<link>http://briancreath.wordpress.com/2009/10/29/the-world-has-changed-do-you-have-the-right-story/</link>
		<comments>http://briancreath.wordpress.com/2009/10/29/the-world-has-changed-do-you-have-the-right-story/#comments</comments>
		<pubDate>Thu, 29 Oct 2009 17:47:49 +0000</pubDate>
		<dc:creator>Brian Creath</dc:creator>
				<category><![CDATA[Brand]]></category>
		<category><![CDATA[Brand Relevance]]></category>
		<category><![CDATA[Brand Strategy]]></category>
		<category><![CDATA[Business strategy]]></category>
		<category><![CDATA[Communications]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Sales]]></category>
		<category><![CDATA[Sales Messaging]]></category>
		<category><![CDATA[Positioning]]></category>
		<category><![CDATA[Sales Strategy]]></category>

		<guid isPermaLink="false">http://briancreath.wordpress.com/?p=703</guid>
		<description><![CDATA[

&#8220;We need to rethink our message. What we’re saying doesn’t make sense anymore.&#8221;

–Fortune 1000 CMO, September, 2009.

This chief marketing officer isn&#8217;t alone. In the past 60 days, our firm has interviewed dozens of C-level executives and other marketing/sales professionals who agree. As they plan now for 2010, they&#8217;re including a (new) line item in their [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=briancreath.wordpress.com&blog=6719172&post=703&subd=briancreath&ref=&feed=1" />]]></description>
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		<slash:comments>1</slash:comments>
	
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			<media:title type="html">Brian Creath</media:title>
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		<item>
		<title>&#8216;The Idea&#8217; Awarded Top Medical Blog Distinction</title>
		<link>http://briancreath.wordpress.com/2009/10/27/the-idea-awarded-top-medical-blog-distinction/</link>
		<comments>http://briancreath.wordpress.com/2009/10/27/the-idea-awarded-top-medical-blog-distinction/#comments</comments>
		<pubDate>Tue, 27 Oct 2009 18:46:24 +0000</pubDate>
		<dc:creator>Brian Creath</dc:creator>
				<category><![CDATA[Brand]]></category>
		<category><![CDATA[Brand Strategy]]></category>
		<category><![CDATA[Communications]]></category>
		<category><![CDATA[Corporate Marketing]]></category>
		<category><![CDATA[Healthcare]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Positioning]]></category>
		<category><![CDATA[Strategy]]></category>
		<category><![CDATA[medical]]></category>
		<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://briancreath.wordpress.com/?p=690</guid>
		<description><![CDATA[﻿


In a recent poll conducted by NewDoctor (a Medical Professional Database of more than 100,000 monthly users), The Idea was voted &#8220;an excellent source of information.&#8221; It&#8217;s great to know that marketing (and other) professionals in the healthcare category are interested in our point of view on brand and communications strategy.
According to an email from [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=briancreath.wordpress.com&blog=6719172&post=690&subd=briancreath&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://briancreath.wordpress.com/2009/10/27/the-idea-awarded-top-medical-blog-distinction/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
	
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			<media:title type="html">Brian Creath</media:title>
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			<media:title type="html">Dr.approved</media:title>
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	</item>
		<item>
		<title>(Re)Discovering Relevant Value. (Part 2 in a series.)</title>
		<link>http://briancreath.wordpress.com/2009/09/30/rediscovering-relevant-value-part-2-in-a-series/</link>
		<comments>http://briancreath.wordpress.com/2009/09/30/rediscovering-relevant-value-part-2-in-a-series/#comments</comments>
		<pubDate>Wed, 30 Sep 2009 14:42:48 +0000</pubDate>
		<dc:creator>Brian Creath</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Brand]]></category>
		<category><![CDATA[Brand Relevance]]></category>
		<category><![CDATA[Brand Strategy]]></category>
		<category><![CDATA[Corporate Marketing]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Positioning]]></category>
		<category><![CDATA[Strategy]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Communications]]></category>

		<guid isPermaLink="false">http://briancreath.wordpress.com/?p=648</guid>
		<description><![CDATA[

&#8220;Procter &#38; Gamble, the world&#8217;s largest consumer products company, has just announced a stunning new business strategy to jump-start growth. It begins in a startling, almost counterintuitive way — with company values and sense of purpose. Invoke the heart and care about human needs, the strategy seems to say, and the money will follow.&#8221;  [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=briancreath.wordpress.com&blog=6719172&post=648&subd=briancreath&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://briancreath.wordpress.com/2009/09/30/rediscovering-relevant-value-part-2-in-a-series/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
	
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			<media:title type="html">Brian Creath</media:title>
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		<item>
		<title>The Fall of Incrementalism. (And the case for bold, new thinking.)</title>
		<link>http://briancreath.wordpress.com/2009/09/14/the-fall-of-incrementalism-and-the-case-for-bold-new-thinking/</link>
		<comments>http://briancreath.wordpress.com/2009/09/14/the-fall-of-incrementalism-and-the-case-for-bold-new-thinking/#comments</comments>
		<pubDate>Mon, 14 Sep 2009 16:10:23 +0000</pubDate>
		<dc:creator>Brian Creath</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Brand]]></category>
		<category><![CDATA[Brand Relevance]]></category>
		<category><![CDATA[Brand Strategy]]></category>
		<category><![CDATA[Corporate Marketing]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Positioning]]></category>
		<category><![CDATA[Strategy]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Communications]]></category>

		<guid isPermaLink="false">http://briancreath.wordpress.com/?p=631</guid>
		<description><![CDATA[
Cohesion, our brand and communications strategy firm, has just published a new white paper: &#8216;The Fall of Incrementalism. (And the case for bold, new thinking.)&#8217; Here, we share a short excerpt from this new piece and offer the complete whitepaper, below:

In recent years, a growing trend has wound its way through every aspect of the [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=briancreath.wordpress.com&blog=6719172&post=631&subd=briancreath&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://briancreath.wordpress.com/2009/09/14/the-fall-of-incrementalism-and-the-case-for-bold-new-thinking/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
	
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			<media:title type="html">Brian Creath</media:title>
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		<item>
		<title>&#8220;A Messaging Plan? (Do we even have a message?)&#8221;</title>
		<link>http://briancreath.wordpress.com/2009/08/18/a-messaging-plan-do-we-even-have-a-message/</link>
		<comments>http://briancreath.wordpress.com/2009/08/18/a-messaging-plan-do-we-even-have-a-message/#comments</comments>
		<pubDate>Tue, 18 Aug 2009 19:27:06 +0000</pubDate>
		<dc:creator>Brian Creath</dc:creator>
				<category><![CDATA[Brand]]></category>
		<category><![CDATA[Brand Strategy]]></category>
		<category><![CDATA[Business strategy]]></category>
		<category><![CDATA[Communications]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Messaging]]></category>
		<category><![CDATA[Sales]]></category>
		<category><![CDATA[Sales Messaging]]></category>
		<category><![CDATA[Positioning]]></category>

		<guid isPermaLink="false">http://briancreath.wordpress.com/?p=619</guid>
		<description><![CDATA[As businesses emerge from their long, dark marketing sleep, it&#8217;s important to recognize that things really have changed. From environment to attitude, the marketing factors impacting business have shifted. And whether you believe these are short-term changes, or changes that will last forever, one thing is certain: Your business message cannot be the same as [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=briancreath.wordpress.com&blog=6719172&post=619&subd=briancreath&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://briancreath.wordpress.com/2009/08/18/a-messaging-plan-do-we-even-have-a-message/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">Brian Creath</media:title>
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			<media:title type="html">tin.cans</media:title>
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	</item>
		<item>
		<title>The (Not-So) Hidden Cost Of Saying The Wrong Thing.</title>
		<link>http://briancreath.wordpress.com/2009/07/16/the-not-so-hidden-cost-of-saying-the-wrong-thing/</link>
		<comments>http://briancreath.wordpress.com/2009/07/16/the-not-so-hidden-cost-of-saying-the-wrong-thing/#comments</comments>
		<pubDate>Thu, 16 Jul 2009 20:31:47 +0000</pubDate>
		<dc:creator>Brian Creath</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Brand]]></category>
		<category><![CDATA[Brand Strategy]]></category>
		<category><![CDATA[Communications]]></category>
		<category><![CDATA[Corporate Marketing]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Messaging]]></category>
		<category><![CDATA[Positioning]]></category>
		<category><![CDATA[Strategy]]></category>
		<category><![CDATA[Communication]]></category>

		<guid isPermaLink="false">http://briancreath.wordpress.com/?p=599</guid>
		<description><![CDATA[
As we study new ways to save money and grow business efficiency, one area has gone largely untouched: Communication. Interesting, because it&#8217;s one of the biggest issues facing business today.
An SIS International Research study discovered that 70% of small- to mid-size businesses claim that ineffective communication is their primary problem. Communication issues are not just [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=briancreath.wordpress.com&blog=6719172&post=599&subd=briancreath&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://briancreath.wordpress.com/2009/07/16/the-not-so-hidden-cost-of-saying-the-wrong-thing/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">Brian Creath</media:title>
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			<media:title type="html">money-1-1</media:title>
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	</item>
		<item>
		<title>Save Our Burning Library. (A plea to marketers.)</title>
		<link>http://briancreath.wordpress.com/2009/06/30/save-our-burning-library-a-plea-to-marketers/</link>
		<comments>http://briancreath.wordpress.com/2009/06/30/save-our-burning-library-a-plea-to-marketers/#comments</comments>
		<pubDate>Tue, 30 Jun 2009 20:30:08 +0000</pubDate>
		<dc:creator>Brian Creath</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Brand]]></category>
		<category><![CDATA[Business strategy]]></category>
		<category><![CDATA[Communications]]></category>
		<category><![CDATA[Corporate Marketing]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Strategy]]></category>
		<category><![CDATA[Brand Marketing]]></category>
		<category><![CDATA[Branding]]></category>

		<guid isPermaLink="false">http://briancreath.wordpress.com/?p=477</guid>
		<description><![CDATA[
It&#8217;s not in vogue to look to the past for lessons anymore. Today, many in marketing have built a wall behind them – having decided that the world of business began just a few short years ago. These people believe that things are simply moving too fast and have changed too much for marketing history [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=briancreath.wordpress.com&blog=6719172&post=477&subd=briancreath&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://briancreath.wordpress.com/2009/06/30/save-our-burning-library-a-plea-to-marketers/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
	
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			<media:title type="html">Brian Creath</media:title>
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			<media:title type="html">fire_alarm</media:title>
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		<item>
		<title>Marketing Gurus Are Giving The Really Good Ones A Bad Name.</title>
		<link>http://briancreath.wordpress.com/2009/06/18/marketing-gurus-are-giving-the-really-good-ones-a-bad-name/</link>
		<comments>http://briancreath.wordpress.com/2009/06/18/marketing-gurus-are-giving-the-really-good-ones-a-bad-name/#comments</comments>
		<pubDate>Thu, 18 Jun 2009 18:53:59 +0000</pubDate>
		<dc:creator>Brian Creath</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Brand]]></category>
		<category><![CDATA[Brand Strategy]]></category>
		<category><![CDATA[Business strategy]]></category>
		<category><![CDATA[Corporate Marketing]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Positioning]]></category>
		<category><![CDATA[Strategy]]></category>
		<category><![CDATA[Genius]]></category>
		<category><![CDATA[Guru]]></category>
		<category><![CDATA[Marketing Expert]]></category>

		<guid isPermaLink="false">http://briancreath.wordpress.com/?p=489</guid>
		<description><![CDATA[
Have you noticed an increase in the number of marketing gurus? Geniuses, too. Perhaps you&#8217;ve also noticed that these labels are often self-proclaimed, or bestowed by a book publisher or publicity firm. Funny. The smartest people I&#8217;ve ever met in marketing never considered themselves gurus, or geniuses. Then again, they were too busy successfully practicing [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=briancreath.wordpress.com&blog=6719172&post=489&subd=briancreath&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://briancreath.wordpress.com/2009/06/18/marketing-gurus-are-giving-the-really-good-ones-a-bad-name/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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